must be a manifesto
1. must be aggressive
2. must be smart
3. must be quick
4. must be cheap
5. must be one color*
6. must be public
7. must be fun
8. must be mindblowingly ballsy
9. must be subtle
10. must be temporary
11. must be excessive
12. must be somewhere
* unless otherwise noted
must be a manifesto was conceived with Nikolai Nikolov, Kimberly Shoemake, and Jessica Young in 2001.